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Sports and Entertainment Marketing, by Ken Kaser, Dotty B. Oelkers
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SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
- Sales Rank: #261962 in Books
- Brand: Kaser, Ken/ Oelkers, Dotty Boen
- Published on: 2015-01-09
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x .90" w x 8.60" l, .0 pounds
- Binding: Hardcover
- 448 pages
Review
"I really like the mixture of sports and entertainment examples as well as how current the examples are!"
"Adding the 'Social Media Marketing' feature is fantastic!"
About the Author
Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.
Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Nice book
By Luv2read
Hard to write this review because this is a textbook and most of the checkbox items do not apply. Was really glad to get the updated version of this book. Will save me a lot of time for my SEM class. (Have been using the 2005 version of this book and looking up all the stats myself)
0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
The text was very instrumental and in depth and great case scenarios to improve future remedied and situations.
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