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Principles Of Fundraising: Theory And Practice, by Wesley E. Lindahl
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Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising.
- Sales Rank: #465115 in Books
- Published on: 2009-03-20
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .65" w x 7.52" l, 1.05 pounds
- Binding: Paperback
- 299 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Well written
By DBee
Delivered quickly. This book does a good job of illustrating a framework and explaining the context of not-for-profit fundraising. I needed a solid source book to assist my client in building common knowledge and language within her board, and that's what I got. A very good value.
1 of 2 people found the following review helpful.
Mostly fantastic with a few caveats
By HapaRev
This is a great text to cover the basics of fundraising. Lindahl is comprehensive and easy to use. The real-life examples are helpful, and even the charts are good. I like reading about the legal aspects of fundraising as much as reading about the theories behind fundraising. Some helpful data is presented about donor habits as well.
The caveats are fairly minor, but here they are.
First of all, in the section under Jewish fundraising, there is a section titled "The Old Testament and Giving." This betrays a decidedly Christo-centric perspective on the part of Lindahl (who teaches at the Evangelical Covenant Church-affiliated university). FYI, Jewish people don't read the Old Testament. They read the Tanakh: the Torah, Nevi'im and Ketuvim. Which editor didn't catch that? Come on, now!
Secondly, the chapter on giving by U.S. racial groups (African American, Latino, Asian American, Native American) is downright ignorant. Native American cultures are not one culture, and can't be classified as such. Talking about Asian Americans as though they are mostly impacted by Confucianism and Buddhism ignores the wild diversity among the people descended from a continent that includes 34 countries (although the observation that giving based on the racialized experience of discrimination of Asian Americans here in the U.S. is spot-on). It's like Lindahl was really trying hard to responsibly discuss ignored populations in philanthropy, and it falls flat. Perhaps his analysis could benefit from talking to the Asian American Federation of New York or the Bay Area's Peggy Saika, the president of Asian Americans/Pacific Islanders in Philanthropy.
Other than this, it is really a helpful text.
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